Frequently asked questions

By planning and designing systems to audiovisual industry standards rather than to those of a single medical equipment manufacturer, we enable our clients to choose from a wider variety of audiovisual equipment. Our brand-neutral approach saves money by providing surgeons with the equipment they need and want without locking the hospital into a costly, long-term contract for equipment and services.

We solve other challenges, too. For example, we understand the dynamics of architecture, engineering and construction. So we help clients through all phases of a project. We’re also well acquainted with acoustical and lighting design requirements, which are key – but often overlooked – elements of an audiovisual system.

Clients have retained us to plan and design projects ranging from large academic medical centers to community hospitals, simulation centers and medical office buildings.

Clinical projects typically include operating and interventional rooms for general surgery and neurosurgery, orthopedic, urology and intra-operative procedures. We also design audiovisual systems for hybrid operating rooms where combinations of procedures are performed. We work on non-clinical projects, too, such as auditoriums and meeting rooms. And we have considerable experience designing telemedicine and other video teleconferencing systems.

Our portfolio illustrates our work and some of the problems we've solved.

First and foremost, we help our clients understand critical issues and think forward strategically. By offering independent, brand-neutral advice, we help our clients make informed decisions and simplify the process of vetting equipment suppliers.

In many cases, it’s a matter of asking the right questions at the right time. We see it as process of discovery, one that allows us to share best practices for planning next-generation systems and to draw on the power of collective intelligence. Right from the beginning, we seek to build collaborative relationships that are focused on a common goal. We add the most value by starting as early as possible on a project lifecycle. That better enables our clients to identify cost savings, ensure system flexibility, and avoid built-in obsolescence.

Quite simply, we're able to efficiently mobilize the right people and resources, and promptly deliver cost-effective, intelligent technology solutions.

Our knowledge of the architectural, engineering, and construction processes enables us to add value in ways that sometimes surprise our clients. Our understanding of evolving audiovisual technologies, for example, often prevents costly construction or operational problems.

Whether a project is innovative, traditional or relatively straightforward, we take the same forward-thinking approach with technology decisions. That means planning and designing a healthcare environment with an eye to efficiency, effectiveness, and adaptability.

We've worked in partnership with a broad range of firms, including large international firms and smaller regional organizations. Experience shows that we add the most value when we're involved from the proposal stage. We have, however, successfully collaborated on projects as it evolved.

It depends when we are brought into the planning and design process. Frankly, the sooner the better. At the proposal stage, architects benefit from our experience in specialty areas. Our participation also helps identify the technology requirements needed to produce a realistic project budget.

At the design stage, we can specify audiovisual systems that accommodate a wide variety of equipment manufacturers. Our brand-neutral design approach, for example, saves money by providing the healthcare organization with the equipment it wants without getting locked in to costly long-term equipment and service contracts.